Hey nau

For those of you in the know, Portland-based nau is a clothing brand to watch. Makers of elegant, high-end activewear, nau impresses with great designs and environmentally friendly business and manufacturing processes. When our friend Jeremy put us in touch with the team at nau’s new pop-up shop in SoHo to help them with their window display, we were excited (to say the least).

Andrew, Mike and Justin took a look at the space and discussed options with nau’s Art Director Eugenie. After a few days of strategizing, we ultimately agreed on a simple yet dramatic display incorporating several different styles of bikes – building on the theme of encouraging alternative modes of urban transportation.

Justin sacrificed his holiday plans and put his sculpture and studio talents to work and managed to get the installation complete in no time. We like to think the display draws visitors into the space, which is equally understated but no less interesting. (nau used all reclaimed wood and vintage fixtures for the store, which will be open through 2009. Plus Stumptown coffee is served on the lower level).

So stop by, make sure to check out the window and pick up a gift or two!

nau, 69 Mercer Street, SoHo (@Broome)