Tag Archives: Tour de France

Tour de France + Le Tour SALE

It’s finally that time of year (TdF that is)! The weather is heating up and so is the racing. Join us here at NYC VELO to kickoff the most presitgious bike race on the planet… that’s right, the 98th Tour de France starts at 8AM on Saturday July 2nd!! Not only will we have our favorite coffee guru Ben on site, wowing cyclists with perfect espresso extractions, but our Le Tour SALE will begin at the same moment as the race. Get 10% off all road bikes (limited to in-stock merchandise) including Felt and Kona CX bikes for the duration of Le Tour.

Stage one:

This year’s first stage will begin with a road race instead of the customary prologue (time trial), which has been the tradition since 1967. The route is partly coastal, some of which is submerged by the ocean tides twice a day (passage is only possible during the low tides). The road twists and turns on roadways with wide panoramic views of the ocean and coastal marshland before eventually turning inland toward Les Herbiers and rising to Mount des Alouettes.

Sale and Tour run July 2nd through July 24th !!

TDF Hangover SALE!

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Now that the cyclist’s version of March madness is over and done with, we’re all left feeling a bit empty inside.  No longer do we have an excuse to slack off in the middle of the day while our favorite spandex-clad athletes traipse all over France for a month of pain and suffering.   This year’s tour was especially exciting, and we’re guessing that it motivated people to get out and ride.  As a bit of post-tour incentive, we’re throwing a TDF hangover sale:

10% off any 2010 Road, CX, and Mountain bikes, and 25% off any 2009 (or older) Road, CX, and Mountain bikes.

This sale is good throughout August and into Labor day weekend.  Stop by the shop and pick up a sweet new ride!  And we promise we won’t judge you if you start riding around in a yellow jersey (just make sure you keep the rubber side down, unlike some people…)