The Mission is where we design, develop, and work in San Francisco. Our workshop was created out of the desire to build gear as tough as it is beautiful. It’s this pursuit that has kept us at it for more than 20 years.
In 2009, down an alleyway in what was once referred to as “The Messenger Ghetto,” surrounded by taquerias and dive bars, we rolled up our sleeves and got to work refurbishing an old warehouse to call home. After a few months of being covered in steel splinters, sheet rock dust, and moldy insulation, we cut the ribbon on our shiny new workspace, storefront, and headquarters. (We’re still in the same spot today and invite you to stop by any time and share some stories and a beverage of one sort or another).
Along the way we’ve worked with our best friends, made new friends, and created a community of folks who share a similar outlook on life. Our full history goes way back to 1994 when my co-founder Mark Falvai and our good friend Doug Hudson started the company Chrome Industries which helped spark an entire movement in technical lifestyle cycling bags and apparel.