NYC Velo Fat Arrow Glow-In-The-Dark Cycling Cap
In 2015 acclaimed watch photographer Atom Moore created his first series of Mashup Watch Art. While working for AnalogShift in NYC he photographed many different variations of the “dirty dozen” British military watches. The use of the broad arrow on the dial was present in all variations of these watches, made by 12 different manufacturers, to indicate this was government property and for non-civilian use. A simple three lines were used to create the broad arrows but the variation between each one was the detail that inspired Atom. The title for the original art piece “Fat Arrow” is based on the more robust arrow coined by collectors of these World War II era time keepers.
In late 2021 Roland Murphy of Equation of Time watches (founder of RGM watches) collaborated with watch photographer and artist Atom Moore to create the first prototype of the Fat Arrow watch. With Roland’s knowledge of these iconic WWII military watches they worked together to take the art and make it a reality. Honing the details to meld the artistic play of the the broad arrows on the dial in Atom’s art work into a true to size 36mm watch case. To add to the uniqueness of the physical watch a detail not originally there has been added. All of the larger “fat” arrows are lumed across the dial.
Atom is a longtime friend of NYC Velo, sharing a love of domestically-produced mountain bikes of the 1990's. When we learned of his Fat Arrow work, we got together on a collaboration -- fast forward 9 months and the Fat Arrow cycling cap arrived! An enormous Thank You to our friends at Pace Sportswear for fabricating the Fat Arrow cap, hand screened in Southern California with the "Fat Arrows" in Glow-In-The-Dark ink to represent the luminous material used in the original WWII watches.
Available online here and in both NYC Velo locations.
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